Everyone realizes that in fashion there are trends. Things go in and out of style before you can even swipe your credit card. So how do we predict what will be "in" this season? There is actually a study called "fashion trend forecasting" or "fashion trend analysis." It's a process in which fashion experts analyze fashion history, current trends, and consumer and retail trends. Also, some fashion forecasting involves seeking out new styles and color schemes. Fashion forecasting is often done in over a year in advance and is used by many to choose what to make, buy, and carry in their lines. Fashion forecasts can actually be purchased online from certain companies. Research indicates that this whole idea is still pretty new but, it's developing quickly.
I had no idea that there was even really such a thing as fashion forecasting. I always just thought it was designers kind of guessing at what might be popular next season and getting lucky. I'm surprised at how scientific it sounds. There is research and everything done for it. The thing that I think I'm most shocked at is how far in advance these predictions are made. I mean, an entire year in advance? How in the world could anyone possibly know what will be popular next season let alone next year? That just blows my mind. From now on I'll have more respect for those in the fashion industry.
http://www.baystaters.org/fashion-trend-forecasting/
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